{"id":1160,"date":"2019-04-05T06:33:55","date_gmt":"2019-04-05T06:33:55","guid":{"rendered":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/?p=1160"},"modified":"2019-04-05T06:33:55","modified_gmt":"2019-04-05T06:33:55","slug":"identitat-corporativa-interactiva-de-globo-tv","status":"publish","type":"post","link":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/2019\/04\/05\/identitat-corporativa-interactiva-de-globo-tv\/","title":{"rendered":"Identitat corporativa interactiva de GLOBO TV"},"content":{"rendered":"<p>Estem acostumats a veure manuals d&#8217;identitat de marca en PDF o impresos en paper, per\u00f2 no \u00e9s tan habitual trobar-nos un manual d&#8217;identitat corporativa interactiu i online que ens permet experimentar i explorar els elements que componen aquest redisseny de marca. Ha estat creat pel canal llatinoameric\u00e0 <strong>Globo TV<\/strong> i \u00e9s un exercici molt interessant que a m\u00e9s sobre aquests processos de definici\u00f3 de marca al p\u00fablic.<\/p>\n<p><a href=\"https:\/\/livrodamarcaglobo.com\" target=\"_blank\" rel=\"noopener\">Manual d&#8217;identitat de marca interactiu GloboTV<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Estem acostumats a veure manuals d&#8217;identitat de marca en PDF o impresos en paper, per\u00f2 no \u00e9s tan habitual trobar-nos un manual d&#8217;identitat corporativa interactiu i online que ens permet experimentar i explorar els elements que componen aquest redisseny de marca. Ha estat creat pel canal llatinoameric\u00e0 Globo TV i \u00e9s un exercici molt interessant [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[40,49,51,50],"class_list":["post-1160","post","type-post","status-publish","format-standard","hentry","category-processos-creatius","tag-branding","tag-globo-tv","tag-identidad-corporativa","tag-interactivo"],"_links":{"self":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/comments?post=1160"}],"version-history":[{"count":1,"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/posts\/1160\/revisions"}],"predecessor-version":[{"id":1161,"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/posts\/1160\/revisions\/1161"}],"wp:attachment":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/media?parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/categories?post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/dg\/wp-json\/wp\/v2\/tags?post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}