{"id":80,"date":"2016-03-13T18:46:07","date_gmt":"2016-03-13T18:46:07","guid":{"rendered":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/?p=80"},"modified":"2016-03-15T21:19:33","modified_gmt":"2016-03-15T21:19:33","slug":"sobre-el-marqueting","status":"publish","type":"post","link":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/sobre-el-marqueting\/","title":{"rendered":"Sobre el m\u00e0rqueting"},"content":{"rendered":"<p>Un dels aspectes tractats en el m\u00f2dul did\u00e0ctic 1 \u00e9s el <b>m\u00e0rqueting<\/b> com a <b>conjunt d&#8217;activitats destinades a aconseguir la satisfacci\u00f3 de necessitats del consumidor mitjan\u00e7ant un producte o servei, amb un benefici pel mig<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>Els seg\u00fcents enlla\u00e7os que us passo presenten els <b>conceptes b\u00e0sics sobre el m\u00e0rqueting<\/b>:<\/p>\n<p><b>&#8211; &#8220;\u00bfQu\u00e9 es el Marketing?&#8221;, AGUIRRE, Miguel \u00c1ngel<br \/>\n<\/b><a href=\"http:\/\/ciberconta.unizar.es\/leccion\/marketing\/\">http:\/\/ciberconta.unizar.es\/leccion\/marketing\/<\/a><\/p>\n<p><b>&#8211; &#8220;Introducci\u00f3n al marketing&#8221;, DUR\u00c1N, Jos\u00e9 Luis<br \/>\n<\/b><a href=\"http:\/\/www.aulafacil.com\/CursoMarketing\/CursoIntroduccion\/Temario.htm\">http:\/\/www.aulafacil.com\/CursoMarketing\/CursoIntroduccion\/Temario.htm<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>En els dos pr\u00f2xims enlla\u00e7os trobareu recursos i informacions que <b>aprofundeixen m\u00e9s en la pr\u00e0ctica del m\u00e0rqueting<\/b>:<\/p>\n<p><b> &#8211; Veinte libros gratis sobre marketing<br \/>\n<\/b><a href=\"http:\/\/manuelgross.bligoo.com\/content\/view\/249616\/Veinte-libros-gratis-sobre-Marketing-y-Social-Media.html\">http:\/\/manuelgross.bligoo.com\/content\/view\/249616\/Veinte-libros-gratis-sobre-Marketing-y-Social-Media.html<\/a><\/p>\n<p><b>&#8211; El director de marketing, uno de los perfiles m\u00e1s demandados en 2013<br \/>\n<\/b><a href=\"http:\/\/www.marketingsemanal.com\/?p=143\">http:\/\/www.marketingsemanal.com\/?p=143<\/a><\/p>\n<p><b>&#8211; 4 Principles of Marketing Strategy<br \/>\n<\/b><a href=\"http:\/\/youtu.be\/hZLMv5aexto\">http:\/\/www.youtube.com\/watch?v=hZLMv5aexto<\/a><\/p>\n<p><b>&#8211; Steve Jobs on Marketing<br \/>\n<\/b><a href=\"http:\/\/youtu.be\/4yefGOif2WU\">http:\/\/www.youtube.com\/watch?v=4yefGOif2WU<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I finalment, en els seg\u00fcent enlla\u00e7os es reflexiona sobre com el <b>m\u00e0rqueting<\/b> s&#8217;ha adaptat al nou escenari propiciat per la <b>irrupci\u00f3 de les noves tecnologies de la informaci\u00f3 i la comunicaci\u00f3<\/b>:<\/p>\n<p><b>&#8211; &#8220;La digitalizaci\u00f3n del marketing&#8221;, ECHEVARRI CA\u00d1AS, Lina Mar\u00eda<br \/>\n<\/b><a href=\"http:\/\/www.cibersociedad.net\/textos\/articulo.php?art=115\">http:\/\/www.cibersociedad.net\/textos\/articulo.php?art=115<\/a><\/p>\n<p><b>&#8211; 13 herramientas para el marketing en las redes sociales recomendadas por expertos<br \/>\n<\/b><a href=\"http:\/\/wwwhatsnew.com\/2012\/02\/29\/13-herramientas-para-el-marketing-en-las-redes-sociales-recomendadas-por-expertos\/\">http:\/\/wwwhatsnew.com\/2012\/02\/29\/13-herramientas-para-el-marketing-en-las-redes-sociales-recomendadas-por-expertos\/<\/a><\/p>\n<p><b>&#8211; Top 20 Innovation and Marketing Articles<br \/>\n<\/b><a href=\"http:\/\/www.innovationexcellence.com\/blog\/2012\/03\/01\/februarys-top-20-innovation-and-marketing-articles\/\">http:\/\/www.innovationexcellence.com\/blog\/2012\/03\/01\/februarys-top-20-innovation-and-marketing-articles\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un dels aspectes tractats en el m\u00f2dul did\u00e0ctic 1 \u00e9s el m\u00e0rqueting com a conjunt d&#8217;activitats destinades a aconseguir la satisfacci\u00f3 de necessitats del consumidor mitjan\u00e7ant un producte o servei, amb un benefici pel mig. &nbsp; Els seg\u00fcents enlla\u00e7os que us passo presenten els conceptes b\u00e0sics sobre el m\u00e0rqueting: &#8211; &#8220;\u00bfQu\u00e9 es el Marketing?&#8221;, AGUIRRE, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/sobre-el-marqueting\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sobre el m\u00e0rqueting&#8221;<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[16,15],"class_list":["post-80","post","type-post","status-publish","format-standard","hentry","category-mercat-i-productes-multimedia","tag-marketing","tag-marqueting","entry"],"_links":{"self":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":6,"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"predecessor-version":[{"id":302,"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/posts\/80\/revisions\/302"}],"wp:attachment":[{"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/multimedia.uoc.edu\/blogs\/metodologia\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}