{"id":460,"date":"2015-03-17T10:52:11","date_gmt":"2015-03-17T09:52:11","guid":{"rendered":"http:\/\/multimedia.uoc.edu\/blogs\/dii\/?page_id=460"},"modified":"2015-04-07T12:40:44","modified_gmt":"2015-04-07T11:40:44","slug":"benchmarking","status":"publish","type":"page","link":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/disseny\/benchmarking\/","title":{"rendered":"Benchmarking"},"content":{"rendered":"<p>Per <em>benchmarking<\/em> s&#8217;ent\u00e9n en general l&#8217;estudi comparatiu de la compet\u00e8ncia. En el cas del disseny d&#8217;interf\u00edcies, per tant, ser\u00e0 d&#8217;altres llocs web, aplicacions interactives, etc., segons quin sigui el cas. Es tracta d&#8217;una eina que resulta molt \u00fatil per a analitzar quina \u00e9s l&#8217;experi\u00e8ncia de l&#8217;usuari en altres casos, veure debilitats i fortaleses, observar bones pr\u00e0ctiques i detectar necessitats no cobertes.<\/p>\n<p>El <em>benchmarking<\/em> pot desenvolupar-se de maneres molt diverses. Generalment inclou la realitzaci\u00f3 de tasques per part de participants en els llocs comparats, i la valoraci\u00f3 de determinats par\u00e0metres.<\/p>\n<h3>Alguns exemples de benchmarking<\/h3>\n<h4><a href=\"http:\/\/www.syntagm.co.uk\/design\/uxclothingus-uk2010.pdf\" target=\"_blank\">US \/ UK Clothing e-Comerce (2010)<\/a><\/h4>\n<p>Informe realitzat per <a href=\"http:\/\/www.syntagm.co.uk\" target=\"_blank\">Syntagma<\/a> sobre els sis principals llocs de comer\u00e7 electr\u00f2nic de moda dels Estats Units i del Regne Unit (\u00e9s a dir, dotze en total). Aquest <em>benchmarking<\/em> inclou indicadors relatius a set conceptes i sis eines:<\/p>\n<ul>\n<li>Contingut<\/li>\n<li>Disseny visual<\/li>\n<li>Navegaci\u00f3<\/li>\n<li>Fidelitzaci\u00f3<\/li>\n<li>Accessibilitat<\/li>\n<li>Confian\u00e7a<\/li>\n<li>Persuasi\u00f3<\/li>\n<li>Cistell de la compra<\/li>\n<li>Cerca<\/li>\n<li>Selecci\u00f3<\/li>\n<li>Confirmaci\u00f3 de compra<\/li>\n<li>Gesti\u00f3 de compte personal<\/li>\n<li>Ajuda en l\u00ednia<\/li>\n<\/ul>\n<h4><a href=\"http:\/\/opencast.jira.com\/wiki\/display\/MH\/Media+Player+Comparative+Analysis\" target=\"_blank\">Media Player Comparative Analysis (2009)<\/a><\/h4>\n<p><em>Benchmarking<\/em> realitzat en el marc del projecte <a href=\"http:\/\/opencast.jira.com\/wiki\/display\/MH\/About+the+Project\" target=\"_blank\">Matterhorn<\/a> per a analitzar les <a href=\"http:\/\/opencast.jira.com\/wiki\/display\/MH\/List+of+candidates\" target=\"_blank\">eines de visualitzaci\u00f3 de mitjans<\/a> (v\u00eddeos, presentacions, etc.) m\u00e9s esteses del mercat. <\/p>\n<p>En aquest cas no hi va haver participants, sin\u00f3 que l&#8217;an\u00e0lisi la va fer el mateix equip de disseny d&#8217;experi\u00e8ncia d&#8217;usuari, que va avaluar les eines d&#8217;acord amb uns <a href=\"http:\/\/opencast.jira.com\/wiki\/display\/MH\/List+of+user+needs\" target=\"_blank\">par\u00e0metres<\/a>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Per benchmarking s&#8217;ent\u00e9n en general l&#8217;estudi comparatiu de la compet\u00e8ncia. En el cas del disseny d&#8217;interf\u00edcies, per tant, ser\u00e0 d&#8217;altres llocs web, aplicacions interactives, etc., segons quin sigui el cas. Es tracta d&#8217;una eina que resulta molt \u00fatil per a analitzar quina \u00e9s l&#8217;experi\u00e8ncia de l&#8217;usuari en altres casos, veure debilitats i fortaleses, observar bones &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/multimedia.uoc.edu\/blogs\/dii\/disseny\/benchmarking\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abBenchmarking\u00bb<\/span><\/a><\/p>\n","protected":false},"author":65,"featured_media":0,"parent":649,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"plantilla-pagina.php","meta":{"footnotes":""},"tags":[],"class_list":["post-460","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/pages\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":8,"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/pages\/460\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/pages\/460\/revisions\/468"}],"up":[{"embeddable":true,"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/pages\/649"}],"wp:attachment":[{"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multimedia.uoc.edu\/blogs\/dii\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}